The culture of Steeler nation is based off of passion. Fans will start tailgating at 9am for a game that starts at 1pm. During the game, fans will show unity by simultaneously waving a yellow towel called the terrible towel. The terrible towel was started by Myron Cope, "The voice of the Pittsburgh Steelers." A loss will ruin your day if you are a part of Steeler Nation. In 2008, ESPN.com rated Steeler fans as the best fans in the NFL, citing their unbelievable streak of 299 consecutive home sellouts. The terrible towel has been described by the associated press as the best known fan symbol of any major pro sports team.